A few hours ago, Facebook launched a lighter version of Facebook, that focuses on wall and direct user interactions through status updates, no "bells and whistles": Facebook Lite.
AdAge published and article about it, stating it's a bad solution for brands, for these reasons:
- You can't find pages in search results (but you can't reach it only through conversations)
- Pages Updates don't appear in inbox (but branded pages update appear in News Feeds)
It's also been called a solution for slow connections, but wait: are you sure this is really what it's about?
Take a better look at it, start thinking about how much focused it is on the wall and on giving value to whom builds value through conversation.
This really stimulates brands to build genuine engagement and add value to a conversation to be relevant. If you think about it, this is the genuine nature of Facebook.
There's another point you don't want to miss: Facebook introduced @ mentions a few hours ago, too.
Probably Facebook Lite is Facebook's experiment to test Twitter's model.
I like the genuine approach of Facebook Lite and I think we should watch out, because it can be a great opportunity for brands, if brands want to interact with users through conversations and generating value for them. Updating regularly, answering directly, developing an editorial calendar can be great starters to build a relatioship with users that Can be effective.
Both on Facebook and on Facebook Lite.
Very likely users won't turn to Facebook Lite en masse, but it will be a good experiment and a great sand box:
- Brands will test their effectiveness in building a relationship
- Facebook will test a Twitter - like interaction model and see how it can be effective for Facebook users
Facebook Lite is a push to deliver value, brands can take a big advantage from it and differentiates from others who don't nurture a real engagement with their consumers.
Have you tested it?
What do you think about it?
Is it an opportunity or something less effective for brands?
